I designed and developed the Be The Change Permian Basin website using WordPress, combining clean functionality with an emotionally engaging design. As both web and graphic designer, I focused on crafting a user-friendly layout that reflects the nonprofit’s core mission—empowering youth through mentorship and leadership development.
Using WordPress, I created a fully responsive, SEO-optimized site structure with dynamic pages for events, team members, volunteering, and donations. I customized the theme to ensure smooth navigation, quick load times, and strong calls to action.
On the graphic side, I used Adobe Photoshop to create high-quality banners, hero sections, and event visuals, maintaining consistency with the organization’s color palette and branding. The visuals were optimized for web to ensure clarity and speed without compromising aesthetics.
This project reflects my ability to merge visual storytelling with technical execution, delivering a complete, interactive, and purpose-driven digital experience.
Be The Change Permian Basin
Be The Change Permian Basin is a vibrant, community‑focused nonprofit committed to empowering youth across the Permian Basin region. Through partnerships with local schools and organizations in Midland and Odessa, BTC delivers experiential learning programs designed to nurture emotional intelligence, resilience, and leadership in students yearning to make a positive impact on their lives and communities. Since winning 501(c)(3) status in 2013–14 and serving over 2,500 students in its first year, the organization has steadily scaled its reach and influence Midland Reporter-Telegram+14
Key Sections Explained
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Homepage / Events
Promotes fundraising events like Cornhole Tournament and karaoke nights; positions these as community-building activities that fund BTC programs -
Our Mission & Vision
States the mission: supporting students via partnerships and encouragement; presents the vision of nurturing resilient. -
Program Impact (“Be Their Change”)
Explains the emotional intelligence curriculum, experiential learning format, mentorship, and measurable student growth outcomes -
Volunteer Opportunities
Describes volunteering roles—from workshop support to event planning—and emphasizes fulfillment and impact for volunteers Be the Change. -
Donate / Support Us
Encourages giving money or time, highlights that donations go directly to youth programming, and shares participant feedback highlighting improved self‑worth and belonging. -
Our Team
Profiles leadership including Executive Director Haylee McBride and board members, with inspiring quotes underscoring their passion. -
Contact & Outreach
Provides clear contact info for engagement and inquiries, reinforcing accessibility and community connection Be the Change.
BTC centers its impact around five core emotional intelligence skills: self-awareness, self-regulation, motivation, empathy, and social skills. Drawing on mentorship, goal‑setting workshops, and community engagement, the organization helps students cultivate confidence and ownership over their own personal and academic growth Be the Change
The website features dynamic calls to action, from volunteering and donations to event promotion (such as cornhole and karaoke fundraisers). It highlights testimonials from students and teachers expressing transformative experiences and social connection Be the Change.The team page spotlights dedicated staff and board members whose leadership drives BTC’s mission forward. Engaging visuals, clean navigation, and clear outreach channels round out a compelling digital presence that truly reflects BTC’s inspiring mission.
📌 My Contributions – Point-wise:
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✅ Website Design & Layout (WordPress):
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Custom homepage, team, event, and donation pages
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Fully responsive design for desktop, tablet, and mobile
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Integration of forms, donation buttons, and CTAs
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✅ Theme Customization:
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Customized WordPress theme using Elementor & CSS tweaks
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Ensured accessibility and visual hierarchy
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✅ Graphic Design (Photoshop):
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Created banners, sliders, and visuals for event promotions
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Edited photos of team members and programs
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Maintained brand consistency across all visuals
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✅ SEO & Optimization:
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Optimized images, meta titles, and page speed
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Clean URL structure and internal linking
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✅ User Experience:
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Easy-to-navigate menu structure
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Mobile-first UX with click-to-contact and donation CTAs
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✅ Ongoing Support:
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Provided post-launch maintenance and updates
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Helped team with content updates and graphic refresh
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