When people search online to buy things, they are interested in more relevant results. Most of the people prefer to buy from the ads that appear higher in paid search results. If you want to get more clicks on your ad, you must make your ad Google friendly so that it can compete with the other advertisements. The fact is that higher search rankings are more valuable for every business, as it affects the overall business performance.

How to ensure top quality ad

A top ad is slightly different from others. An eye-catching and engaging text line is written in the ad. These ads also contain some extensions such as site links, location and call extensions.

  • Criteria for Google ads

There are special features for the ads to appear on the first page. These features will help you to get on the front page of Google.

  1. High relevance: The ad text and landing page are relevant to the person seeing your ad. Hence, you must try to gain relevant traffic towards your ad.
  2. Good performance: Your ad regularly generates clicks over the period of time.
  3. Competitive bids: The ad must be competitive with the other advertisers and exceeds the top of page bid estimate.
  • How to get top ranking

Here are tips and tricks to get your ads eligible for the top spots.

  1. Keep a fresh keyword list: Try to find the keywords with the help of the Keyword Planner to get great ideas about new keywords that you can add to your list. Choose the appropriate keywords for you.
  2. Focus on relevance: Make sure your keywords, ads and landing page are relevant to what customers are searching for. If your ads are not relevant, then you will not get the clicks and it affects the overall performance of ads.
  3. Make your bid competitive: keep your bid high enough so that you can compete with the other advertisers, who are also advertising on the same keywords.
  4. Check your account regularly: Regularly check your account and make improvements. This also  helps you to get higher ad ranking.

Now get your ads on the top of the search list with help from Ambika Software Technologies. The professional team of the company is a Google Adwords expert and best pay per click services in chandigarh  with the latest techniques and strategies that help in generating organic traffic to your website. They are always looking for the ways to create user friendly ads.